5 Ways Marketers Need To Prepare For The 2017 Holiday Season

School supplies barely clear the holiday section before inflatable snowmen, walls of lights and gift guides fill our favorite retailers, news feeds and email inboxes.

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And if you’re a marketer, especially in the e-commerce arena then you are starting to feel the heat. As you are finalizing your brand’s marketing strategy and campaigns for the holiday season you need make sure you have covered the five tips listed below. Continue reading “5 Ways Marketers Need To Prepare For The 2017 Holiday Season”

The Importance Of A Top-Notch Social Media Manager

Social’s ability to change, adapt and fit the needs of their users, brands, and marketers mean it is not going anywhere anytime soon.

At the same time, the constant rollout out of feature updates to keep users, brands and marketers interested in using their products can make anyone’s head spin.

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Hardly a day goes by without one platform or another announcing something new, and marketers then have to figure out if and when this is something they want to use. And that’s just what it takes to stay up-to-date, this doesn’t begin to cover what is required to manage an account as a social media manager day-to-day.  Continue reading “The Importance Of A Top-Notch Social Media Manager”

Are You Ready To Target Millennials?

Millennials get a lot of heat from older generations. What was that hashtag on Twitter, that backfired on baby boomers? #HowToConfuseAMillennial

Yeah, they get a lot of heat but they can handle it. And as brands take the time to focus their marketing efforts on targeted audiences some will find that there is actually a lot to love when it comes to connecting your brand to a millennial buyer.

Below are 5 tactics you need to bring to your marketing strategy if you are targeting millennials. Continue reading “Are You Ready To Target Millennials?”