With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.
With the rise of measurement marketing technologies, the increased use of digital marketing and the availability of data, it is (or should be) easier than ever to track results and help deliver on those expectations.
(Psst- don’t have time to read the whole post? Download our quick reference guide here or get the entire guide emailed to you here.)
Continue reading “How Marketers Can Help CMOs Overcome These 3 Common Worries”
According to The Content Wrangler, personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access content; and what device they use to access it.
Marketers have learned a lot about the personalization process over the past several years and so have consumers. Consumers have been exposed to different experiences of personalization through various mediums (that item you looked at online following you to a Facebook ad) that produce different quality of results- it seems like they too now understand the value that personalization can deliver. Continue reading “Let’s Get Personal: A Digital Marketing Experience”