The 3 Best Facebook Ad Features Right Now

When you think about all the ways you use Facebook, what is the one tool the makes a difference on Facebook right now?

Tough question right? And this could change depending on your role and your strengths when it comes to the platform. 

To stay the number one social media platform, Facebook doesn’t have to keep up they have to continue to create. That means continuous updates and added features coming your way and it can become pretty easy to miss something, especially if you are not sure what new features you should be focusing on

We wanted to answer the above question to ensure you knew what to spend your summer focusing on and where you should spend money testing before the big shopping seasons come into play.  

Below we picked three Facebook features marketers, especially ones overseeing CPC Ads on Facebook, should be using! Continue reading “The 3 Best Facebook Ad Features Right Now”

What PR Has Taught Us About Social

We have spent time thinking about how social has changed the way we stay-in-touch, shop, share and as marketers how and why we create. But more specifically how has social shaped PR?

Thinking back to the beginning, PR pros were some of the first people to embrace social media which means they just might understand how to use it and what is coming better than any of us. Continue reading “What PR Has Taught Us About Social”

Why Social Likes Email

When thinking about email and social, as marketers we know just how different they are from one another. Email is a powerful tool used for customer retention and driving transactions while social is used to build community and your brand’s story. These two channels have very different strengths and weaknesses but like many relationships, that’s what makes them an unstoppable duo.

So, how is it possible that social and email can work together to drive even more business? Continue reading “Why Social Likes Email”

What Do The Top Instagram Accounts Have In Common?

Instagram is a community of over 600 million people and came about from an idea of making mobile photos more easily shareable, editable and professional looking. What they probably weren’t planning on (but maybe hoping for) was becoming a social media tool that millions check into multiple times a day and marketers depend on to impact their business goals.

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Instagram is no longer just a picture editing app, it’s no longer just a social network it has become a crucial part of our marketing strategies. Continue reading “What Do The Top Instagram Accounts Have In Common?”

Give Dark Social Some Light

How many times have you found the perfect BuzzFeed quiz, Which Bachelor Contestant Would You Most Likely End Up With? but decided that not all your Facebook friends needed to know your results so you messaged the quiz to your co-worker through G-chat?

If that is something you have done then you have participated in dark social. Dark social is a private conversation, a lot of times happening through email, text and social apps and involves sharing a link to a piece of content from a social channel through one of these platforms. What makes it dark is that the referral can’t be tracked. It looks like people are heading straight to your website and reading content there but that is not actually the case, they are getting there in a way most analytics platforms can’t track.  Continue reading “Give Dark Social Some Light”

So Search or Social?

What do you do when you have a client that is persistent in how they want you to spend their money and run their creative? Where to promote and how to drive traffic to their business? But yet, they had kind of hired you for that very reason…

Do you do what they want without any opinion? After all, if you are doing what they want you to can’t you do anything wrong… right? But what if you don’t think they are 100% right? None of that sounds like the glamours side of agency life. Having to explain to your client why they’re wrong and that this is your job. Yikes! Continue reading “So Search or Social?”

Don’t Let Data Break Your Heart

Trustworthy   

Honest

Reliable

Just some of the qualities you might be looking for in the person you spend your Valentines Day with but also qualities you should be looking for in your marketing data and data platform.

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I know your list might include a few more things than that for your significant other and/or your marketing dashboard but if you think about it- those are some good building blocks to either relationship.

You put a lot of trust into your marketing data. You use it to make some important business decisions and to quantify goals and prove ROI within your marketing department. So you need to ensure it is as accurate as possible! Just because it might be telling you what you want to hear does not mean that it is working like it should.

Now, I am not saying you have to go all PI on your marketing data (or your date) but below are 5 things you can easily start doing to ensure data accuracy is not a problem. Continue reading “Don’t Let Data Break Your Heart”

What We Learned About Super Bowl 51 Ads From Twitter

Besides the disappointing loss (seriously no words for that)

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the commercials are obviously the next biggest topic the day after the game. There really is no other time where people are actually looking forward to ads! And this might be one of the last events that happens on television that we could never save for the DVR or think about fast forwarding through the commercials.

Not to mention more than 111 million people watched and the fact that a lot of them jumped on social to talk about everything going on during the game. This was a great opportunity to use the Converge platform and determine just how worth an ad spot was during the Super Bowl 51 according to Twitter. 

We tracked nearly 100 brands who had confirmed ad spots or who have been active players in Super Bowl ads in previous years to see who would bring home Super Bowl 51’s Twitter engagement ring. 

So let’s see, do you actually need an ad to drive conversation around your brand during the big game? Continue reading “What We Learned About Super Bowl 51 Ads From Twitter”

3 Resolutions Agencies Can Make In 2017

2016 was a big year for agencies! From agency and big brand shake-ups and break-ups, to the constant evolution of the industry (thanks to the introduction of new technology), to figuring how to get your clients’ messages across in more ways than ever before- 2016 was the year that would just not stop.

And as the holidays approach, maybe clients go quiet for a bit, you will finally have time to come up for air, take a deep breathe and find a second to evaluate the damages and celebrate the fact that you survived! You might be a tad bruised and battered but 2016 didn’t knock you over.

But with that said, don’t get too comfortable, it’s already time to look ahead and start planning your strategy and agency goals for 2017. What are your resolutions? Hopes, dreams, and desires for the next year? Continue reading “3 Resolutions Agencies Can Make In 2017”