ATDC, The Advanced Technology Development Center is located in Midtown, Atlanta, and as Georgia’s incubator, it is the longest-running and one of the largest university-based startup incubators in the United States.
ATDC’s annual event, Startup Showcase, took place again this year and as ATDC’s General Manager, Jennifer Bonnet told Atlanta Tech Edge, “Showcase is the marquee event (of Atlanta Start Up Week).” Showcase focuses on Georgia start-up companies who have attracted nearly $2 billion in investments and make up ATDC’s Accelerate and Signature companies as part of their technology incubator program.
Showcase took place on Thursday, May 11 during Atlanta Start Up Week and hosted nearly 1,000 attendees. Visitors strolled through the Georgia Tech Hotel & Conference Center to learn about the startups who are revolutionizing industries with their technology and products in markets like healthcare, marketing, and financial technology.
These start-ups are all located in Atlanta, Georgia as well as ATDC affiliated cities, Athens, Alpharetta, Peachtree Corners, Augusta, and Savannah. 70 Georgia companies showcased their technologies and demoed products to the Atlanta community which featured local technology leaders, students, investors, partners and other entrepreneurs at the Georgia Tech Hotel & Conference Center.
Converge At Showcase
Converge was honored to participate in Showcase as one of ATDC’s Signature Companies for the second year in a row. The Converge team took to Showcase and talked to attendees interested in learning more about marketing measurement. We illustrated how the Converge marketing technology offers something new to the marketing landscape and the industries we have impacted by providing a Marketing Analytics Dashboard that can visualize data and simplify the reporting process for social, digital and offline marketing channels.
ATDC’s 2017 Startup Showcase was a huge success! The Converge team enjoyed the time we spent talking to the community about the Converge Platform and hope we influenced how people view marketing measurement.