Should You Care About Word Of Mouth Marketing

If you think about all the marketing channels could you identify one that is most valuable?

One that is has a powerful way to influence business results?

One that is most likely to drive sales for your company?

For many of us, maybe everyone, this is word of mouth marketing (WOMM).

Are you surprised?  Continue reading “Should You Care About Word Of Mouth Marketing”

What Do The Top Instagram Accounts Have In Common?

Instagram is a community of over 600 million people and came about from an idea of making mobile photos more easily shareable, editable and professional looking. What they probably weren’t planning on (but maybe hoping for) was becoming a social media tool that millions check into multiple times a day and marketers depend on to impact their business goals.

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Instagram is no longer just a picture editing app, it’s no longer just a social network it has become a crucial part of our marketing strategies. Continue reading “What Do The Top Instagram Accounts Have In Common?”

3 Marketing Mistakes You CAN NOT Make In 2017

There are a lot of things you may be planning to do next year. It’s hard not to get caught up in the excitement of a new year! Most of the time we spend the last month of the year setting goals, KPIs, and even higher expectations-thinking about everything we are going to do to make this next year even better! Continue reading “3 Marketing Mistakes You CAN NOT Make In 2017”

Utilize Data To Create Breakthrough Content

Content creation is a vital part of marketing but many of us are still not using data to influence our content strategy and decision making. What are we waiting for? With over 2 million blog posts being published every day we need to start relying on a little more than luck in order gain attention and traction with everything else we are competing with on the web.  Continue reading “Utilize Data To Create Breakthrough Content”

How Marketers Can Help CMOs Overcome These 3 Common Worries

With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.

With the rise of measurement marketing technologies, the increased use of digital marketing and the availability of data, it is (or should be) easier than ever to track results and help deliver on those expectations.

(Psst- don’t have time to read the whole post? Download our quick reference guide here or get the entire guide emailed to you here.)

Continue reading “How Marketers Can Help CMOs Overcome These 3 Common Worries”

4 Ways To Improve Your Content Marketing

There is no silver bullet for content marketing but there are a lot of things you could be doing wrong:

  • Producing uninteresting/ boring content
  • Having no loyal audience
  • Targeting an audience that is too large

Just to name a few…

According to The Content Institutes 2016 study, 86% of marketers are now using content marketing but only 30% believe they are effective at it and the crazy part is 76% say they will produce even more content in 2016 vs 2015!

Continue reading “4 Ways To Improve Your Content Marketing”