The Washington Post has confirmed that Russian operatives used Facebook Custom Audiences to hyper-efficiently target Ads on Facebook. CNN further confirms that these groups specifically targeted swing states including Wisconsin and Michigan, which President Trump won by less than 1%. Continue reading “Why Russia’s Facebook Election Ads Were So Effective”
Your competitor had a slip,
It was nothing too harmful and no one was hurt but it is something that could be social media gold.
What would you do?
Send the tweet via your brand’s social media account or keep it to an internal Slack conversation? Continue reading “What To Do When The Competition Flops”
Have you noticed how social platforms are constantly updating and changing and always improving?
Can you say the same about your own social content…
There might be a correlation between your poor social results and the fact that you are not testing anything! And we want to help you with that. We just created a free e-book giving your 30 tests to run on your Facebook, Instagram, Snapchat and Twitter account and we are challenging you to do on test a day in the month of April.
Below is a peak as to what you will find in the e-book. Continue reading “30 Social Tests To Run In April”
Besides the disappointing loss (seriously no words for that)
the commercials are obviously the next biggest topic the day after the game. There really is no other time where people are actually looking forward to ads! And this might be one of the last events that happens on television that we could never save for the DVR or think about fast forwarding through the commercials.
Not to mention more than 111 million people watched and the fact that a lot of them jumped on social to talk about everything going on during the game. This was a great opportunity to use the Converge platform and determine just how worth an ad spot was during the Super Bowl 51 according to Twitter.
We tracked nearly 100 brands who had confirmed ad spots or who have been active players in Super Bowl ads in previous years to see who would bring home Super Bowl 51’s Twitter engagement ring.
So let’s see, do you actually need an ad to drive conversation around your brand during the big game? Continue reading “What We Learned About Super Bowl 51 Ads From Twitter”
Here in Atlanta, there isn’t much else anyone is talking about but the Super Bowl happening in just a few short days.
I mean no big deal but we even got Ellen to notice us!
Sadly, I am not the winner of the tickets but I still have good news. You don’t need to spend $5 million dollars on a Super Bowl ad to take advantage of the hundreds of millions of people watching on Sunday.
Really good news since it might be a tad late to participate with an ad but thanks to social and mobile there are still plenty of ways to get your brand in the game.
All three stats below are from a CMO.com article and prove just how accessible the Super Bowl audience is to you. All you have to do is join the conversation!
So let’s talk about how you can do that… Continue reading “Last Minute Super Bowl Ad & Engagement Ideas That Don’t Cost $5 Million”
Can you imagine the world without social media?
Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s essential that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.
Below are five common traps marketers fall into when using social media. Continue reading “5 Lies About Social Media Marketing”