Have you noticed how social platforms are constantly updating and changing and always improving?
Can you say the same about your own social content…
There might be a correlation between your poor social results and the fact that you are not testing anything! And we want to help you with that. We just created a free e-book giving your 30 tests to run on your Facebook, Instagram, Snapchat and Twitter account and we are challenging you to do on test a day in the month of April.
Besides the disappointing loss (seriously no words for that)
the commercials are obviously the next biggest topic the day after the game. There really is no other time where people are actually looking forward to ads! And this might be one of the last events that happens on television that we could never save for the DVR or think about fast forwarding through the commercials.
Not to mention more than 111 million people watched and the fact that a lot of them jumped on social to talk about everything going on during the game. This was a great opportunity to use the Converge platform and determinejust how worth an ad spot was during the Super Bowl 51 according to Twitter.
We tracked nearly 100 brands who had confirmed ad spots or who have been active players in Super Bowl ads in previous years to see who would bring home Super Bowl 51’s Twitter engagement ring.
Here in Atlanta, there isn’t much else anyone is talking about but the Super Bowl happening in just a few short days.
I mean no big deal but we even got Ellen to notice us!
Sadly, I am not the winner of the tickets but I still have good news. You don’t need to spend $5 million dollars on a Super Bowl ad to take advantage of the hundreds of millions of people watching on Sunday.
Really good news since it might be a tad late to participate with an ad but thanks to social and mobile there are still plenty of ways to get your brand in the game.
All three stats below are from a CMO.com article and prove just how accessible the Super Bowl audience is to you. All you have to do is join the conversation!
Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s important that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.