F8: Where We SEE Social Going

From Snapchat calming to be a camera company to Facebook deeming the camera as the first AR tool, social is headed in one obvious direction, sight.

When I think of where social came from, it was often a place you used to share past events. You posted pictures at places you had already been to, maybe announced your baby girl took her first steps and let people know you had moved away. Now, social is in real time. From live video, to the ability publish pictures and stories as your life is happening (and the expectation to do it) combined with everything we just learned from F8- social platforms not only want to be a part of everything you are doing they want to see everything you are doing.  Continue reading “F8: Where We SEE Social Going”

How Video Is Changing Marketing

It’s hard to imagine the world where video wasn’t accessible to nearly everyone. Video has changed they way we connect in our day-to-day lives and has transformed the way we market. From our ability to record a quality video from our smartphones and upload it to the internet in a matter of seconds, to entire social platform being dedicated to recorded and live video streams or the fact that most people now prefer watching a video clip to reading text. Video is a game changer, and it is constantly evolving. Continue reading “How Video Is Changing Marketing”