John Vuong, owner, Local SEO Search (Toronto, Canada)
John Vuong started his Toronto-based agency, Local SEO Search, in 2013 with the goal of helping small- to medium-sized businesses in North America, UK, and Australia improve digital presence in their local communities.
John had ten years in advertising and sales for print media directories with their online performance-based networks and then worked for 5 years at Yellow Pages. Through this experience, he honed his understanding of how to dig out a business’s gaps, opportunities and challenges, its potential customers, where those customers were located, what those customers wanted . . . and what businesses themselves were looking for in an agency. John explains that product characteristics, physical proximity, convenience, and/or services are only the beginning of the variables to consider in “positioning” a company. Whatever it is that a company’s customers want needs to be prominent on its website. John says, “Make it easy for people to realize what you offer.”