Page One or You Don’t Pay

Kevin Roy, Co-founder of GreenBananaSEO based in Beverly, Massachusetts

Kevin Roy is the Co-founder of GreenBananaSEO, a full-stack digital ad agency, best known for search engine optimization but also providing paid media, Google AdWords, Facebook, and programmatic display services. Over the years the team has developed a number of internal systems to keep up with the work, including a 24×7 online ordering system that funnels agency orders to his team and creates a workflow. Kevin says the agency always has more web development work than it can “keep up with” but over the past 15 years, it has always been a “loss leader.” 

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Nonfiction Dreams: Science Fiction to Reality

Mardis & Phnam Bagley, Creative Directors & Founding Partners, Nonfiction Design (San Francisco, CA)

Mardis and Phnam Bagley are Creative Directors and Founding Partners at Nonfiction Design, a company that started originally as an industrial design firm but morphed into a future-focused studio. The studio works with startups, Fortune 500 companies, and governments to solve huge, complex problems and “change the world for the better.” 

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Engaging Experience Design through Technology

Josh Goldblum, Founder and CEO, Blue Cadet (Philadelphia, PA and New York City, NY)

Josh Goldblum is Founder and CEO at Blue Cadet, an experience design studio with around 30 employees in Philadelphia and 15 in New York.  Twenty-odd years ago, Josh worked in-house at the Smithsonian Institution, producing digital products and integrating technology into physical environments. Unfulfilled because big projects only came around every few years, Josh left and freelanced for a number of museums, doing single-touch Flash design and development. As his one-man Blue Cadet operation became a growing team, projects expanded to encompass touch tables, touch walls, and projection; technology evolved and became increasingly more sophisticated, and the organization’s internal systems had to be more formalized to meet the needs of the larger business. Today’s experience of technology is far more powerful, interesting, and relevant than that in the past. Flash has been replaced by Real Engine, Unity, and JavaScript. The Blue Cadet studio continues to design large-touch surfaces and build immersive experiences but now works with augmented reality, haptics (touch-related communication), and using technology and digital products to make cultural content in physical spaces more immersive, engaging, and “magical.” 

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Diversity, Equity, Inclusion . . . Why? No . . . How to Make it Happen

Jennifer Brown of Jennifer Brown Consulting based out of New York, NY

Jennifer Brown founded her namesake Diversity, Equity, and Inclusion consulting agency 20 years ago. The agency develops top-down DEI strategies and training programs for medium-size to large companies; sets up effective, well-aligned affinity groups within those companies; and promotes inclusive leadership through educational initiatives. Jennifer is a frequent keynote speaker, both virtually and live. She presented Beyond Diversity: Building A More Inclusive World at the 2022 South by Southwest Conference and followed that with a book signing of her third book, Beyond Diversity: 12 Non-Obvious Ways to Build a More Inclusive World, which she co-authored with Rohit Bhargava. Jennifer is the bestselling author of Inclusion: Diversity, The New Workplace & The Will to Change (2017) and How to Be an Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive (2019). The second edition of the 2019 book will be released in October 2022.

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Virtual Influencers – How to Grow Gen Z Followers with Tech

Shep Ogden, CEO and Co-founder, Offbeat Media Group (Atlanta, GA)

Shep Ogden is CEO and Co-founder of Offbeat Media Group, an agency that helps some of the biggest brands in the world figure out how to use TikTok, Web3, and meme marketing to reach Gen Z customers. Originally, the college friends who started the agency owned and operated an Instagram account, Humor, which drew four million followers . . . and a lot of interest from brands that wanted to partner with the account.

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Designing Organizations for Diversity, Equity, and Inclusion

Minal Bopaiah, Founder and Principal Consultant, Brevity & Wit (Silver Spring, MD)

Minal Bopaiah is Founder and Principal Consultant at Brevity & Wit, a strategy and design firm dedicated to “designing a more equitable world.” The original focus of Minal’s agency was on graphic design. Today, the agency provides full-scale, full-service, human-centered graphic design; strategic marketing and communications; and the application of behavioral change science and organizational development to promote diversity, equity, and inclusion. Typical clients are mid-size companies of 200 to 3,000 employees, but Brevity & Wit has also engaged with public media work, non-profits, and tech and government agencies.

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Marketing Long-Cycle B2B Tech

Mike Maynard, Managing Director and CEO, Napier Group (Chichester, England)

Mike Maynard is Managing Director and CEO at Napier Group, an agency focused on marketing technical products to technical audiences. Clients include major companies selling semiconductors, industrial automation systems, cellular communications infrastructure, complex software, and even a baggage-handling system manufacturer. The customer audience for these products is super-targeted and super technical.

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Public Relations Power Plays

Annie Scranton, Founder and President, Pace PR (New York, NY)

Annie Scranton is Founder and President at Pace PR, a media relations shop that partners with its clients to discern and achieve goals through getting its clients featured in the media. Annie believes that traditional media (television) is still strong and its real-time immediacy brings credibility to a person or a brand in a way that holds a lot of meaning and is different from a newspaper article or a digital article or a podcast.

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Small Businesses and Nonprofits Win with Organization, Strategy, and Personality

Emily Heck, Owner, and Founder, Evergreen Strategic Communications (Indianapolis, IN)

Emily Heck, Owner, and Founder at Evergreen Strategic Communications started her agency in the fall of 2019. With no career plans, she started meeting with people, chatting over coffee, and trying to figure out her next chapter. Emily picked up some freelance marketing projects from a former co-worker and networked more intensely. Her business, helping nonprofits and small businesses organize their marketing, establish processes and systems, and more efficiently engage their audiences, grew. 

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Marketing to Keep the Kitchen Open: Profitable Hospitality in a Pandemic

Robin Blanchette, CEO and Founder, Norton Creative (Houston, TX)

Robin Blanchette is CEO and Founder at Norton Creative, an agency focused “narrow and deep” on restaurant and hospitality branding. Their primary client base includes multi-unit operators, mid-size and larger chains, and franchises. They also work with independents . . . but never with conflicting brands or direct competitors in the same time frame. 

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