For many us it, it feels like spring is already here! With the warmer weather, the high pollen counts and with flowers already blooming it’s hard to believe we just started March! And just like when the weather starts getting nicer and you can open your windows to freshen up your house and start on that spring cleaning it might be time to do the same with your digital content!
Continue reading “Why Digital Marketing Might Need To Do Some Spring Cleaning Too”
Category: Digital Marketing
How Digital Advertising Became The New TV For Brands
It’s a trend we have seen coming for a long time. This prediction started nearly a decade ago and every year since has been deemed the year digital takes over. Whether it’s because of mobile, social platforms or cord cutting, digital is always going after something or someone- desktops, real-life interactions and now the television.
PwC predicts that online advertising spending will exceed $75 billion next year, surpassing the $74.7 billion projected for TV. Online advertising is expected to grow 9.4% through 2020, compared to TV’s 3.2% rate.
So what does this actually mean for TV? Will brands cut their advertising budgets? Can advertisers make TV advertising relevant? Is this a conversation worth having yet?
We think so! Below are five punches digital has thrown at TV advertising… Continue reading “How Digital Advertising Became The New TV For Brands”
What You Might Have Missed During Holiday Planning
For some people, it might feel a little late to be talking about holiday planning and for others too soon.
But when it comes to goal tracking, marketing measurement, and analytics you can never be too late.
Which leads us to wonder if those are the things that might have been overlooked while putting together those digital holiday campaigns. The good news is you can start doing all these today and because of that fact alone, in our eyes at least, your holiday campaign will be a success! Continue reading “What You Might Have Missed During Holiday Planning”
3 Things We Learned About Digital Marketing From Instagram Stories
It’s been a little over a year since Snapchat’s Instagram rolled out their new feature, Stories, and Instagram has revealed that more than 300 million people are now posting to Stories every day– I think it’s safe to say this move was a good one!
But Instagram isn’t the only one who can benefit from this jump to more visual content. Marketers can learn a lot from this as well. Below are three insights that digital marketers can take away from the rollout of Stories. Continue reading “3 Things We Learned About Digital Marketing From Instagram Stories”