Category: Influencer Marketing

How To identify Influencers With Converge

As brands are learning more and more about their audience, they are learning that their consumers may not trust them, which makes getting information and marketing out about their products and services tricky!

If your audience doesn’t trust your message how are you going to convince them to make a purchase?

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This is when you have to go outside the boardroom and the brand and find people who your consumer relates to, that’s when influencers come into the picture, and this is why they have become so popular. Continue reading “How To identify Influencers With Converge”

How To Influence The Influencer

Behind some of the biggest digital success stories of 2016 you won’t find a major brand or an agency with a fancy award but instead a funny, relatable, smart and strategic influencer. A regular person who can be a trusted source to a niche audience. An audience you are dying to tap into and win the hearts of.

In fact, 51 percent of marketers believe they get better customers from influencer marketing. That’s because they know relationships begin with trust, and an influencer can provide that level of authenticity and trustworthiness that traditional and digital ads can not. Continue reading “How To Influence The Influencer”

How You Can Track Your Holiday Influencer Campaigns

We hear the term, influencer marketing thrown around a lot! And as the holidays are approaching, it could be the opportune time to work with one of these influencers. But can an influencer bring real profits? And if so how is that measured?

That is what this post is going to show you! Just how easy it is to analyze campaigns with influencers. After all, the ideal time for influences to be posting is RIGHT NOW as your audience is starting to research and take action by making those big holiday purchases. Continue reading “How You Can Track Your Holiday Influencer Campaigns”

What Brands Can Learn From The LOCHTE-Ness PR Monster

The Olympics played out on the worlds’ largest stage but the biggest act from the past 17 days wasn’t the competition, a rivalry, or a gold medal match! Instead, it was the unexpected storyline of the Ryan Lochte Robbery that stole the show during the Rio Games.

This story comes as a good reminder as to what can happen as more and more organizations use influencers and encourage users to help create content. At the end of the day you are working with people, and what they do when they are not representing your brand cannot be controlled but there are strategies you can put in place to help mitigate the risk when you are working with them. Continue reading “What Brands Can Learn From The LOCHTE-Ness PR Monster”