How Your Boss Wishes You Would Use Marketing Reports

When something isn’t working it’s not just you who has to take responsibility and explain what is happening, it is often times your boss. And when it comes to marketing results that could mean they are left explaining a system, almost a language they may not completely understand or have day-to-day interaction with. This is why reporting is so important. Continue reading “How Your Boss Wishes You Would Use Marketing Reports”

5 Questions To Ask When It Comes To Tracking & Reporting On Marketing Metrics

The topic of metrics comes up a lot.… But that’s not a huge surprise, as modern marketers continue to be concerned with finding the right metrics to prove their success and justify their actions.

However, implementing data gathering and reporting as just another tactic to tag onto your marketing proposal or quarterly goals is not a good idea. Tactics without a clear set of objectives and disciplined strategy are just random activities. There will be no meaning, understanding or action from the time spent tracking and reporting on metrics unless there is a clear plan in place on how and why you are investing in this.

Continue reading “5 Questions To Ask When It Comes To Tracking & Reporting On Marketing Metrics”