For most people, their mobile phone is their lifeline. Some of you may be reading this from a mobile device, many will check your mobile phone at least once while reading this post and a few may even a share this via their mobile phone to a social media account or attach it to an email. But somehow mobile seems to have slipped through marketers reach in the past year.
Marketers have yet to take advantage of all mobile has to offer- therefore they aren’t putting mobile first. From its technology, to the data it collects, to the access it gives you to customers- mobile is the marketer’s Achilles heel.
It’s time for marketers to reconsider how mobile is used in their strategy.
Continue reading “Unlocking Mobile’s Full Potential In 2017”