Marketing on Mobile

Unlocking Mobile’s Full Potential In 2017

For most people, their mobile phone is their lifeline. Some of you may be reading this from a mobile device, many will check your mobile phone at least once while reading this post and a few may even a share this via their mobile phone to a social media account or attach it to an email. But somehow mobile seems to have slipped through marketers reach in the past year.

Marketers have yet to take advantage of all mobile has to offer- therefore they aren’t putting mobile first. From its technology, to the data it collects, to the access it gives you to customers- mobile is the marketer’s Achilles heel.

It’s time for marketers to reconsider how mobile is used in their strategy.
Continue reading “Unlocking Mobile’s Full Potential In 2017”

How Marketers Are Holding Mobile Back

If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heartbeat- people have their mobile devices on them at all times and marketers have become obsessed.

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Are You Ready For These 4 Changes in Mobile?

It’s easy to see why mobile is a uuuuge priority for the marketing world in 2016.

According to McKinsey, more than half of US consumers aged 13-64 are using smartphones and marketers are taking note. With the accessibility cell phones provide, people are spending the majority of their internet time via their mobile device, and we have been thinking a lot about how consumer engagement will change.

Here are four changes you can expect to see happening in mobile, are you ready to make these a part of your mobile strategy? Continue reading “Are You Ready For These 4 Changes in Mobile?”