How To Tame Your Marketing Data

The words data and marketing practically go together like peanut butter and jelly. Data is central to the marketing world and in many ways, has altered it. From how brands choose leadership, marketing channels, campaigns, technology and close sales-data influences just about everything.

However, data is still a challenge for marketers. Now with so much information available it can almost be paralyzing, making you feel like you don’t know where to start, let alone what to do with it. According to published research from the DMA, only one-third of marketers felt they had a good grasp of dealing with data.

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The Benefits Of Monitoring & Analyzing Your Marketing Channels

When you make the investment into monitoring and analyzing your marketing channels, you take the guesswork out of your marketing returns and have the opportunity to dig in and see how things are actually performing. Continue reading “The Benefits Of Monitoring & Analyzing Your Marketing Channels”