Danica Kombol, President of Everywhere Agency, talks about the impact of personal storytelling on brand-building and future purchase behaviors and highlights an opportunity many companies miss when they hire influencers to talk about the products/brands they love: that brands, trapped in a traditional “slick” advertising mindset, fail to repurpose the gorgeous, visually-rich, more authentic influencer-created content. Danica also discusses the importance of knowing the business you want to be in, staying in those lanes, and opting out of what you don’t want to do.
Nathan Taitt, CEO of Blueprint Digital, based in Atlanta, GA, discusses his company’s use of integrated digital, multi-channel lead generation strategies for his service-industry customers. He believes that:
1) Facebook can play a key role at all funnel levels,
2) Establishing funnel-stage KPIs facilitates customer expectation management, and
3) On the leadership side, the employee and top line revenue numbers say little about a company’s success.
Guy Alvarez, recovering attorney and Founder and Chief Engagement Officer of Good2bSocial, a full service digital marketing and social media consulting agency, provides a brief overview of effective social marketing strategies in the “legal” niche market. Good2bSocial’s clients include some of the largest law firms in the world, as well as consumer-focused law firms, ad agencies for clients with law-associated interests, and other professional services companies.
Eric Heller, founder of Marketplace Ignition (Atlanta, GA) exposes how Amazon changes how brands “speak” to customers, the reason for the phenomenal growth of digital brands, and the algorithms that determine what you see when you search Amazon for a product. Eric raises the question, “What is the value of a dollar spent on Amazon?” and explains how that dollar can affect brick-and-mortar (off-Amazon) brand-selection decisions
Kraig Guffey, Founder and Strategic Director of Atlanta-based Syrup Marketing, provides insights into successful merger and company growth strategies for firms working with smaller clients. He suggests that merges can be effected most effectively when companies have compatible leadership and cultures, are of similar size, and serve the same or similar customers with complementary, adjacent client needs. He notes that a good merge can result in explosive growth, which is better accommodated through process, rather than through adding staff. Other critical factors for managed and sustainable growth include defining the market your company will serve, right-sizing the business to serve that chosen market, and identifying companies qualified to meet the needs of potential clients who fall outside of your chosen market.
Simms Jenkins, Founder and CEO of BrightWave Marketing, talks about how email, once considered passé in marketing circles, has morphed into a powerful tool for reaching a company’s targeted “warm” audience, enhancing user experience, facilitating cross-channel synchronization, providing measurable results, and boosting bottom-line ROI. Simms is the author of The Truth about Email Marketing, which is available on Amazon at: https://www.amazon.com/Truth-About-Email-Marketing/dp/0789737949
Jeff Hilimire, co-founder and CEO of Dragon Army (Atlanta, GA), a mobile and innovation company that works with large companies to navigate emerging marketing channels, talks about the impact a company philosophy can have on its employees, its clients, and the larger world. Jeff defines the purpose of his company as: “to inspire happiness,” and his personal vision as: “to make this world a better place.” He aspires to build “a company that has heart and does more for its team members and employees than any other company.” The result of his unique brand of leadership: Dragon Army has tripled in the last year.
Jake Tanner, of Digital Hyve (Syracuse, New York) explains how Big, Hairy, Audacious Goal-setting, clearly-defined core values, local-market-focused concierge marketing, and enlightened leadership coaching set up his full service digital marketing agency for three-year “hockey-stick” growth in a mid-sized college town.
Rob: Welcome to the Marketing Agency Leadership Podcast. I’m your host, Rob Kischuk, and I’m excited to be joined today by Jake Tanner, co-founder of Digital Hyve, based in Syracuse, New York. Welcome, Jake.
Jake: Hey, how are you?
Rob: I’m doing great. How about you?
Jake: Good. Good.
Jake: I’m—recovering from last night. I’m a big—I was into gaming when I was younger and I watched the Drake and someone else break that Twitch record last night, if anyone knows what that is.
Brandon Pindulic, founder of OpGen Media, a full-funnel, performance-based demand generation agency, addresses how to boost sales through deep funnel sales-process management strategies, including process design, prospect-to-closing lead nurturing activities, and full sales-cycle marketing campaign implementation.
For our listeners, OpGen Media is generously offering 2 wonderful and useful free resources:
- Their eBook, “How to Run a Successful B2B Content Syndication Campaign“
For any B2B company that is looking to increase their lead flow, improve their marketing operations setup (any of major MA platforms), or wants to figure out why their paid leads are not converting, email email@example.com any one of the 3 subject lines below:
Jason Berkowitz, Digital Marketer, and CEO of Break The Web (New York), explains the trap of old-school search engine optimization, the difficulty in capturing and analyzing SEO ROI, and the continuing evolution of SEO and its follow-on, conversion rate optimization (which measures post-search user engagement.)
Rob: Welcome to the Marketing Agency Leadership podcast. I’m your host Rob Kischuk and I’m excited to be joined today by Jason Berkowitz, CEO of Break The Web. Welcome Jason.
Jason: Hi. Thank you, Rob. Thanks for having me.
Rob: Yeah, great to have you here. Why don’t you start off by telling us a little bit about Break The Web and what the agency is great at?
Jason: So, our company, Break The Web, is primarily good at SEO; that’s my personal expertise, Search Engine Optimization. We actually have another label called SEO Services New York which ranks very well organically on Google. But Break The Web is a full service marketing agency. We do a lot of paid advertising, like Adwords and PPC, our social media marketing, whether on Facebook or Instagram, we do some PR and also some conversion rate optimization; that’s really some of the big dives that we have taken towards end of 2017 and as we’re starting 2018.