Maybe instead of asking if search is relevant, you should be wondering if your SEO strategy is! Search engines have changed so much in the past couple of years because the way people search is changing- has your marketing team, agency, brand kept up? Continue reading “Is Search Still Relevant In 2017?”
Category: SEO
The Key {words} To PPC
If you have decided to take SEO seriously and invest in PPC ads then you are going to need to understand how to use Google’s Keyword Planner. Keyword Planner is a free tool that is a part of Google Adwords advertising platform and it an extremely useful tool.
Keyword Planner allows you to do a ton of research by providing you with data about keywords used for searches and how that affects your pay-per-clicks campaigns.
We want to make sure you know about everything you can about Keyword Planner so we outlined their features and functions below and guide you through the process of using the data that comes with it. Continue reading “The Key {words} To PPC”
It’s Time To Diversify Your Local Search Strategy
When I think of SEO, I think about that room that looks so nice, tidy and clean until you open up the closed closet door or look under the bed and everything comes pouring out and you find yourself in a big mess. That is exactly how figuring out search can feel!
You are stuck with a choice. Living in denial that everything is working how it is supposed to, that Google has it all figured out and blame them when business is slow and slam the door closed. Or you can get down to the root of what is going on behind that closed door, where that mess came from, learn how to manage it, maybe even find out what needs to be fixed and make some good change that will impact long-term results. Continue reading “It’s Time To Diversify Your Local Search Strategy”