The marketing technology landscape has exploded. Just take a look at Scott Brinker’s supergraphic where he lists nearly 4,000 companies providing some sort of marketing technology solution in 2016.
Being in the space ourselves (you can find Converge under Dashboards & Data Visualizations in the blue column) we understand there are a lot of options depending on what problems you are trying to solve. But what we have also realized is that so much of this marketing technology is now only focused on social analytics.
Continue reading “Taking Your Analytics & Reporting Beyond Social”