There is a useful free tool available to marketers right now, and it can be found on the Converge website. It’s a free 30-day trial and a glimpse into our powerful Marketing Analytics Dashboard. This free tool connects your brand’s Facebook Page to our platform and provides a more in-depth analysis of your Facebook content performance, insights, and audience, as well as giving you an understanding of how our dashboard can help with your monthly reporting needs.
Below is everything you can do when you sign up for your free trial…
After your Facebook Page data is automatically gathered from the previous two weeks and linked to our platform, you will be brought into the Community Health view. Here, you can see your Facebook channel by the numbers. Looking at an overall view for your community size, the total number of impressions, total engagement, the number of posts and even your highest performing piece of content (with a picture) and the amount of Facebook shares, clicks, video views, comments, reactions, and impressions your content has received. This is an active snapshot of how your Facebook channel is performing, and although this tool only shows you your Facebook data (during this trial), this is also where you would be able to connect, view and compare your other social platforms as well.
Here you can easily compare content from highest performing to lowest from your Facebook page. Easily access fan count, post count, reach and engagement numbers as well as if there have been improvements to those metrics during the specified time period. This is an in-depth drill down of your Facebook channel and where you can learn more about your audience. If you scroll to the bottom of the Dashboard, you can learn a lot about your audience, from their gender, age groups, as well as who is engaging with your content and how.
This is where you can get into the depths of your content as you can compare two pieces of content to make analysis easy. Figure out what your audience is interacting with and what type of content is creating the highest engagement and maximum reach by viewing all your metrics in one place. This is a great tool to have when you’re testing new content campaigns and deciding where to take your strategy next. This is really where you can start using data-driven marketing to guide your content marketing decisions and easily show results to Executives and team members.
Wrap It Up
We believe the future of marketing is in the intelligent analysis of data and are doing everything we can to simplify the process. That’s why we wanted to offer you a chance to see what we are working on, by signing up for our free trial. We have a deep understanding of the marketing data and the reporting needs you have in order to effectively use marketing data to influence business decisions.
Converge is already being used by some of the top agencies, entertainment, and travel brands and we would love to add you to the mix. Let us know what you think and don’t forget to start your free trial here.
Want more content about marketing dashboards? Check out this post, Why CMOs Love Marketing Dashboards here.