We thought this would be the perfect time to refresh your memory, as well as ours, on what we should be doing every day as marketers.
We promise these fives things are MUST DO’s and could bring you the results you are looking for!
1. Set Goals
Before you do anything as a marketer, you need to set goals. Without goals, you will never truly understand the success of a campaign you are running or how to tie your marketing efforts back to the overall business’s success. Having goals in place defines a marketer’s success.
Success is going to look different for different organization departments as well as teams and people within marketing. Maybe for you, success is a percent increase in engagement on a piece of content. While for someone else it’s the actual download of the lead gen that measures success. The important part is to define your goals, so you understand what you are working towards every day.
2. Measure & Analyze
Can you really understand if you have accomplished a goal if you’re not measuring and analyzing it? Metrics and measurement should be common language within your department, as marketing measurement is now a way of life for marketers.
A great marketer measures the performance of all their campaigns. They look into how pages performed, how many emails read, CTAs/links that are clicked, content that is downloaded and social media engagement.
From there, some sort of system should be in place to track everything so you can easily compare and analyze it. This is where a marketing dashboard comes in- it can automatically collect all your data, in real time, so you can spend your time generating insights instead of looking and keeping track of everything in an excel file yourself.
When you have a system in place for marketing measurement, you can then analyze results. “Why didn’t we meet our goals?” “Why did we meet our goals?” Ask a lot of why-type questions to get to the root of what is happening so you can learn if something is worth repeating or not. And don’t look at goals that were missed as failures! Or try to hide it! You still learned something- even if it is never to do that again.
(Get started with our free tool here)
3. Study The Competition
Sometimes when we don’t want to know the answer, we ignore things. We avoid certain conversations, questions, looking at certain metrics and even avoid our competitors! But you can’t do marketing alone. You need to know who your competition is and what they are doing. They might give you ideas of what to do or what not to do and will give you a good comparison to see how your marketing efforts are doing (maybe you need to tweak those goals you set in step 1).
Many of your competitor’s information is available publicly and free, so be sure to track and upload their marketing efforts to your marketing dashboard too. Use all the information that is available to your advantage!
4. Create Content
Content is still king. Blog posts, e-books, PDFs, images, lists, worksheets, webinars, slide shares, infographics… I mean you can do it all!
You want to have a lot of content circulating and being shared by your audience so someone, somewhere is always interacting with it.
And just because your content is free doesn’t mean you shouldn’t be putting in the time and effort to make it really good. It may be free for them, but the information you are learning and leads that you are generating is well worth your time and effort every day!
5. Social Listening
There is nothing more interesting than going on a business’s Facebook Page, Twitter account or scrolling through Instagram comments and seeing what their audience is saying. There are so many social platforms where you can listen to what people are saying about your brand, your competitors, and your industry.
A lot of times people’s first place to rant about a problem or issue is on social media, and I am sure if it is a big enough deal for them to type it out then they will happily tag your brand in that comment as well. You need to be ready to respond and solve problems through social listening. When you respond to your audience, you become a more reputable source, and they became a repeat customer.
Social media can be the most transparent display of your brand’s reputation, and people will take notice and appreciate when you take the time to respond to them.
Wrap It Up
Are these five already a part of your daily routine? They were an excellent reminder for us! If you can make them all a part of your every day, you won’t only be more productive and efficient, but you will also continue to learn new things and work towards achieving those goals and KPIs you set out to accomplish in the beginning.
Want to read another blog post like this? Check out, CMOs Make The Best CEOs here.