Converge – Page 39 – Marketing Reporting Automation for Agencies and Brands

How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals

With content marketing at an all-time high everyone is asking the same loaded question “how do I stand out from the crowd?”

Influencer marketing is one solution.

An influencer is someone who is active on social media and blogs. Someone who has the trust of a small, niche group of consumers they call a community. They can amplify your content, extend your reach and as Jay Baer puts it, an influencer is someone who drives action not just awareness. Continue reading “How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals”

How Video Is Changing Marketing

It’s hard to imagine the world where video wasn’t accessible to nearly everyone. Video has changed they way we connect in our day-to-day lives and has transformed the way we market. From our ability to record a quality video from our smartphones and upload it to the internet in a matter of seconds, to entire social platform being dedicated to recorded and live video streams or the fact that most people now prefer watching a video clip to reading text. Video is a game changer, and it is constantly evolving. Continue reading “How Video Is Changing Marketing”

4 Ways To Make Your Social Ads More Clickable

It was once believed that consumers won’t want to shop on social, it is too intrusive! But now that 65% of adults use social media in North America alone, it’s easy for brands to ignore that thought, dig into their marketing budgets and plan to spend nearly $35 billion on social ADs by 2017.

Continue reading “4 Ways To Make Your Social Ads More Clickable”

Are You Ready For These 4 Changes in Mobile?

It’s easy to see why mobile is a uuuuge priority for the marketing world in 2016.

According to McKinsey, more than half of US consumers aged 13-64 are using smartphones and marketers are taking note. With the accessibility cell phones provide, people are spending the majority of their internet time via their mobile device, and we have been thinking a lot about how consumer engagement will change.

Here are four changes you can expect to see happening in mobile, are you ready to make these a part of your mobile strategy? Continue reading “Are You Ready For These 4 Changes in Mobile?”

3 Questions You Need To Ask When Measuring Social Data

Before you start setting goals and plugging data into an excel sheet you first need to understand how and what to measure when it comes to social media and that can be confusing.

Nearly every social platform has an analytics tool, and almost every social platform seems to give you something different to measure. However, if you can look past the terminology, settle for the information you do get and stop wishing for more, you will discover that most channels can not only be measured but also compared. Continue reading “3 Questions You Need To Ask When Measuring Social Data”