Some days the marketing and PR strategy you provide feels like it’s less important than the guy restocking the vending machines. Your client seems more interested in the new Coke products and less interested in the new campaign you want to role out. They become hard to get a hold of and it almost feels like the dreaded we think we are going to head in a different direction conversation could be coming up any minute.
How can you get your client to see you more than just another replaceable vendor and like a partner they can’t live without? Continue reading “How To Turn Your Client Relationship Into A Partnership”