Maybe instead of asking if search is relevant, you should be wondering if your SEO strategy is! Search engines have changed so much in the past couple of years because the way people search is changing- has your marketing team, agency, brand kept up? Continue reading “Is Search Still Relevant In 2017?”
How To Use Snapchat And Instagram Stories To Engage Your Audience
As a business, you have probably spent a lot of time, money and resources building an app you hope people want to use. But what if instead of trying to create something new, to change people’s habits, begging them to explore your products and brand over here– why don’t you go to where your audience already hangs out?
Instagram and Snapchat are two apps we think you can experiment with. Why?
It makes sense to invest in these social media platforms, especially if your audience is already on Instagram and Snapchat and if you are B2C- then there is no reason you wouldn’t be on here. So what has been holding you back from exploring these platforms before? Was it time? Talent? An understanding of what this can do for your overall business? Continue reading “How To Use Snapchat And Instagram Stories To Engage Your Audience”
How To Turn Your Agency’s Instagram Followers Into Clients
Working at an agency you may oversee social for a few brands and are constantly driving into them what they need to be doing, not just to attract followers but to turn those followers into paying customers. Have you ever taken a second to see if you’re applying your own rules to your agency’s social accounts?
Below we are going to look specifically at Instagram, and how you can use it not only to attract likes and followers but paying clients at your agency! Continue reading “How To Turn Your Agency’s Instagram Followers Into Clients”
What We Learned About Super Bowl 51 Ads From Twitter
Besides the disappointing loss (seriously no words for that)
the commercials are obviously the next biggest topic the day after the game. There really is no other time where people are actually looking forward to ads! And this might be one of the last events that happens on television that we could never save for the DVR or think about fast forwarding through the commercials.
Not to mention more than 111 million people watched and the fact that a lot of them jumped on social to talk about everything going on during the game. This was a great opportunity to use the Converge platform and determine just how worth an ad spot was during the Super Bowl 51 according to Twitter.
We tracked nearly 100 brands who had confirmed ad spots or who have been active players in Super Bowl ads in previous years to see who would bring home Super Bowl 51’s Twitter engagement ring.
So let’s see, do you actually need an ad to drive conversation around your brand during the big game? Continue reading “What We Learned About Super Bowl 51 Ads From Twitter”
How To Escape Your Agency’s Reporting Nightmare
Is there anything your agency dreads more than reporting? Are you trying to add something valuable but the only thing you and your team seem to be doing is pulling out your hair?
Or do you know you want to tell a story with data, but you just aren’t sure how to? And most importantly how to make this as painless as possible? Continue reading “How To Escape Your Agency’s Reporting Nightmare”
How Digital Advertising Became The New TV For Brands
It’s a trend we have seen coming for a long time. This prediction started nearly a decade ago and every year since has been deemed the year digital takes over. Whether it’s because of mobile, social platforms or cord cutting, digital is always going after something or someone- desktops, real-life interactions and now the television.
PwC predicts that online advertising spending will exceed $75 billion next year, surpassing the $74.7 billion projected for TV. Online advertising is expected to grow 9.4% through 2020, compared to TV’s 3.2% rate.
So what does this actually mean for TV? Will brands cut their advertising budgets? Can advertisers make TV advertising relevant? Is this a conversation worth having yet?
We think so! Below are five punches digital has thrown at TV advertising… Continue reading “How Digital Advertising Became The New TV For Brands”
What Is The Best Online AD Tool For The Holidays?
With Christmas decorations hanging up at most retailers and Neiman Marcus revealing their official Holiday Guide is it safe to say that the holidays are upon us?
And if so, that means that online advertising is about to get a whole lot more expensive. Our budgets aren’t going to feel so big, and decisions need to be for where and when our online ad spend is going. Continue reading “What Is The Best Online AD Tool For The Holidays?”