Working at an agency you may oversee social for a few brands and are constantly driving into them what they need to be doing, not just to attract followers but to turn those followers into paying customers. Have you ever taken a second to see if you’re applying your own rules to your agency’s social accounts?
As an agency you might have to deal with an unexpected controversial issue but what happens if a client comes to you and they want to take a side? Want to make a bold stance and not shy away from issues?
Would you know if there are any benefits? Do you know what damages could come? What would you be prepared for?
With the current political climate, more people are wanting to know where their favorite brands stand on important issues. And I am sure with the transition of the oval office happening any day now this will be a more common theme for the next four years (more than we have ever seen before). So are you ready to support your client’s efforts in taking on the important issues?
If we thought we were doomed over this year’s political climate then we might have just confirmed the end of the world (or at least true love) with the divorce of Brad Pitt and Angelina Jolie. To the outside world, their relationship looked like the real-deal but maybe we were too distracted by their good looks and army of children to realize their relationship had some serious flaws.