It is not only the marketing world that continues to change but the consumer world is also rapidly evolving. So should it be surprising that agency reviews seem to be taking place more frequently?
In the past, we really only expected agency reviews in times when new leadership took over but as new platforms, more data and the way we connect with each other continues to change agencies have to be ready for them at any moment. Brands want to ensure they are reaching their customers, and reaching them in the most thoughtful, compelling and efficient way possible. The only way to know if that is happening is to review your work. Continue reading “Are Agency Reviews The New Norm?”