Creating An Analytics Culture: The Benefits

This is part 2 of our 2 part blog series, Creating An Analytics Culture. In part 1 (you can read it here) we identified the real problem with creating an analytics culture within your marketing teamexcellent you don’t have the right¬†marketing technology in place.

In your organization, how long does it typically take an analyst to answer a data-centric question? Three days? A week? More than tough? If you are using a method that does not allow you to receive timely, flexible and accurate analytics, then it may be normal for it to take that long or longer. However, this is not helping your team or helping to drive an analytics culture within your team. 

Continue reading “Creating An Analytics Culture: The Benefits”

Creating An Analytics Culture: The Problem

As we have seen marketing evolve, we have also watched it become very complex. The combination and addition of channels, platforms, and new technologies have created a deluge of data that actually makes it harder for someone to get a clear picture of their marketing performance. Continue reading “Creating An Analytics Culture: The Problem”