Word of mouth marketing (WOM/WOMM) has been around since forever. Every truly great marketing platform, campaign, and idea have been centered on this idea of getting your customers to talk about you. Think of reviews, advertising, PR and nowadays social media-is there really any difference between them when it comes down to it?
The promise of marketing and PR campaigns, no matter what platform, is to get people talking, and hopefully spreading something good about your brand. WOM marketing might be a little different these days, sometimes it’s typed rather than spoken but non-the-less it can have the same effect.
So what can marketers and PR pros take from WOM marketing and apply to these newer platforms? Continue reading “WOM Is The Heart Of Marketing”