Building A Data-Driven Culture

Maybe, one of the most important evolutions in marketing is the ability to understand what data you have, how to organize it and, ultimately, how to use it to your advantage.

The practice of gathering and generating insights from data to inform your marketing strategy has become commonplace for some marketers. However, for many organizations, there is still room for improvement in turning intelligence into actionable insights and committing to using data-driven decision making. Continue reading “Building A Data-Driven Culture”