content consumption

In an effort to help marketers understand why brands need to make social a part of everything they are doing (rather than keeping it isolated) I wanted to deep dive into the information your social data can reveal about your content marketing strategy.

Many brands actually use the Converge Marketing Dashboard for their content marketing strategy. Even though they might be pulling data from Facebook, Twitter, Instagram, and Pinterest they are finding that by diving into their social data they are able to make better decisions about the direction of their content strategy. Social makes it easy to run tests, learn about your audience and understand what is and is not working for the content you are producing.

Below is how you can use social data to answer 5 important content questions… Continue reading “Can Social Data Impact Your Content Marketing Decisions?”

We all think we know where marketing is headed but we don’t always have the resources to prove it, that is where the Infinite Dial 2016 report comes in. Since 1998, the Infinite Dial report has been used throughout the marketing community for its studies on consumer adaptation of digital media from Edison Research and Triton Digital. In the months of January and February of 2016, Edison Research conducted a random telephone survey of people aged 12 and older using the “gold standard” of research asking them questions surrounding media and technology, online radio, audio brands, music discovery, podcasts, in-car media and social media. This research gives us some definite answers into how consumers can be reached and where our focuses should be for the rest of the year. Continue reading “How Consumer Consumption Is Shaping Marketing”