Tag: content creation

Can Social Data Impact Your Content Marketing Decisions?

In an effort to help marketers understand why brands need to make social a part of everything they are doing (rather than keeping it isolated) I wanted to deep dive into the information your social data can reveal about your content marketing strategy.

Many brands actually use the Converge Marketing Dashboard for their content marketing strategy. Even though they might be pulling data from Facebook, Twitter, Instagram, and Pinterest they are finding that by diving into their social data they are able to make better decisions about the direction of their content strategy. Social makes it easy to run tests, learn about your audience and understand what is and is not working for the content you are producing. 

Below is how you can use social data to answer 5 important content questions… Continue reading “Can Social Data Impact Your Content Marketing Decisions?”

How To Influence The Influencer

Behind some of the biggest digital success stories of 2016 you won’t find a major brand or an agency with a fancy award but instead a funny, relatable, smart and strategic influencer. A regular person who can be a trusted source to a niche audience. An audience you are dying to tap into and win the hearts of.

In fact, 51 percent of marketers believe they get better customers from influencer marketing. That’s because they know relationships begin with trust, and an influencer can provide that level of authenticity and trustworthiness that traditional and digital ads can not. Continue reading “How To Influence The Influencer”

3 Marketing Questions You Might Be Too Afraid To Ask

We have all been there, someone at work says a term you have never heard of, you nod your head in agreement and then make a b-line for your desk when the meeting is over, Google it as soon as you know no one is watching you, and feel relieved once you know that the heck they are talking, and celebrating the fact that no one asked you to contribute to that conversation because you wouldn’t have known ANYTHING! Continue reading “3 Marketing Questions You Might Be Too Afraid To Ask”