As brands are learning more and more about their audience, they are learning that their consumers may not trust them, which makes getting information and marketing out about their products and services tricky!
If your audience doesn’t trust your message how are you going to convince them to make a purchase?
For some people, it might feel a little late to be talking about holiday planning and for others too soon.
But when it comes to goal tracking, marketing measurement, and analytics you can never be too late.
Which leads us to wonder if those are the things that might have been overlooked while putting together those digital holiday campaigns. The good news is you can start doing all these today and because of that fact alone, in our eyes at least, your holiday campaign will be a success!Continue reading “What You Might Have Missed During Holiday Planning”
The Bridge was created by Coca-Cola in 2013 and originated in Tel-Aviv as a startup commercialization program. With two successful cohorts under their belt they started thinking about bringing The Bridge stateside and Coca- Cola couldn’t overlook the opportunity waiting in their own backyard. Coca-Cola knew that start-ups in Atlanta have very limited opportunities to test their technology with enterprise companies and called upon four other corporate sponsors to help support the Atlanta entrepreneurial community through their involvement in The Bridge.Continue reading “The Bridge Atlanta’s Final Showcase: Converge Crosses Over”
There is a useful free tool available to marketers right now, and it can be found on the Converge website. It’s a free 30-day trial and a glimpse into our powerful Marketing Analytics Dashboard. This free tool connects your brand’s Facebook Page to our platform and provides a more in-depth analysis of your Facebook content performance, insights, and audience, as well as giving you an understanding of how our dashboard can help with your monthly reporting needs.
ATDC is The Advanced Technology Development Center located in Midtown, Atlanta and is one of the longest-running and largest university-based startup incubators in the country. Their annual event, Startup Showcase, is their largest as it puts the spotlight on the companies that have attracted nearly $2 billion in investments and who make up the ATDC Accelerate and Signature Companies.Continue reading “Converge Presents At ATDC Startup Showcase As A Signature Company”