CPC – Converge

So Search or Social?

What do you do when you have a client that is persistent in how they want you to spend their money and run their creative? Where to promote and how to drive traffic to their business? But yet, they had kind of hired you for that very reason…

Do you do what they want without any opinion? After all, if you are doing what they want you to can’t you do anything wrong… right? But what if you don’t think they are 100% right? None of that sounds like the glamours side of agency life. Having to explain to your client why they’re wrong and that this is your job. Yikes! Continue reading “So Search or Social?”

Are You Targeting Your Holiday Facebook Ads Correctly?

When deciding to blog about Facebook ads, you can get lost in all the information you can talk about! You don’t want to get caught up in the details because those posts turn into books, but the details are what make or break a successful ad campaign. So how do you decide what to share? For us, it comes down to targeting. Nothing is as important as understanding how to target the right people with your ads. Continue reading “Are You Targeting Your Holiday Facebook Ads Correctly?”

Create The Best Performing AdWords Ad For The Holidays

With election season finally coming to an end we figured we would talk about another type of campaign, an AdWords one.

Last week, we helped you decide if you should put your holiday ad budget behind Facebook, CPC ads or Google, PPC ads. So we wanted to follow it up with a post that provides more resources on how to create a PPC ad- if that’s the route you decide to go!

Creating any ad, digital or not, can be frustrating. There are character limits, image restrictions (don’t get me started on how much text you can or can’t have) ad blockers, and the inability to predict (and sometimes understand) results. And when talking about PPC things get even trickier…

They don’t even let you write the word CLICK in your ad!!

Continue reading “Create The Best Performing AdWords Ad For The Holidays”

What Is The Best Online AD Tool For The Holidays?

With Christmas decorations hanging up at most retailers and Neiman Marcus revealing their official Holiday Guide is it safe to say that the holidays are upon us?

And if so, that means that online advertising is about to get a whole lot more expensive. Our budgets aren’t going to feel so big, and decisions need to be for where and when our online ad spend is going. Continue reading “What Is The Best Online AD Tool For The Holidays?”