There is no silver bullet for content marketing but there are a lot of things you could be doing wrong:
- Producing uninteresting/ boring content
- Having no loyal audience
- Targeting an audience that is too large
Just to name a few…
According to The Content Institutes 2016 study, 86% of marketers are now using content marketing but only 30% believe they are effective at it and the crazy part is 76% say they will produce even more content in 2016 vs 2015!