When you think about all the ways you use Facebook, what is the one tool the makes a difference on Facebook right now?
Tough question right? And this could change depending on your role and your strengths when it comes to the platform.
To stay the number one social media platform, Facebook doesn’t have to keep up they have to continue to create. That means continuous updates and added features coming your way and it can become pretty easy to miss something, especially if you are not sure what new features you should be focusing on.
We wanted to answer the above question to ensure you knew what to spend your summer focusing on and where you should spend money testing before the big shopping seasons come into play.
With election season finally coming to an end we figured we would talk about another type of campaign, an AdWords one.
Last week, we helped you decide if you should put your holiday ad budget behind Facebook, CPC ads or Google, PPC ads. So we wanted to follow it up with a post that provides more resources on how to create a PPC ad- if that’s the route you decide to go!
Creating any ad, digital or not, can be frustrating. There are character limits, image restrictions (don’t get me started on how much text you can or can’t have) ad blockers, and the inability to predict (and sometimes understand) results. And when talking about PPC things get even trickier…
They don’t even let you write the word CLICK in your ad!!
Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s essential that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.