While it still may be too early to say Bots are taking over social and messaging platforms, they have been taking over marketing news since Facebook’s announcement at their F8 Conference held earlier in 2016. Continue reading “Can Marketers Benefit From Bots?”
Hard to believe summer has come to end! Kids are back in school, traffic stinks again and it’s time to pack up those white jeans till next year (or do we).
Although we may have physically (or mentally) taken some vacation over the past few months the truth is it was hard to take a break from the news that kept cycling through the PR world. There was a lot to keep up with! Below are our 3 takeaways from this summer that will set the tone to what we will see coming in 2017. Continue reading “3 Things PR Pros Can Learn From This Summer”
I had been confused with how fast and easily brands and marketers embraced live video. Until recently, countless amounts of time, money and planning went into precisely executing a video campaign and then editing it to no end, all to produce well thought-out content before their audience saw any of it… and then without a second glance, everyone is just okay with going live! Did I miss something? Don’t you see there are no re-dos? Isn’t it useless after it airs? What about quality control? And your brand’s image? Continue reading “How To Get Rolling With Live Video”
Facebook’s F8 conference took place over the past two days in Fort Mason, San Francisco and while many developers, marketers and publishers would have loved to catch the latest announcements from Facebook live we know that wasn’t possible for everyone, so we watched it for you. Continue reading “F8: The Story Of Pinky & The Brain”
The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”
Facebook has changed a lot since it first surfaced over a decade ago. It has become a place for local and world news updates rather than just friend and family member life updates, according to Buzzsumo, it is a key ingredient in content going viral and it has changed the way we communicate through Messenger and status updates. That doesn’t even begin to touch what Facebook has changed in the marketing realm and the crazy thing is, it’s still evolving. Continue reading “3 Major Rollouts On Facebook Every Marketer Should Know”