Tag: goal setting

3 Ways You Are Not Challenging Your Marketing Team

Those goals your marketing team set have an expiration date, and it’s time to start getting real with where they are in the process and how they are going to accomplish them.

So how do you find out how things are going? You have to ask some questions but asking pressing questions can often lead to uncomfortable answers. You don’t want your team to think you are looking for something; you want them to know you are checking in, pushing them to ensure these goals happen, and that they are making efforts to achieve them.

How can that be done? Continue reading “3 Ways You Are Not Challenging Your Marketing Team”

How To Set Marketing Goals With New Clients

If you are on the agency side then you have had the opportunity to work with a whole bunch of different clients and with those different clients will come a variety of opinions when it comes to measurement.

So why does this happen? Because your clients are all in different parts of their marketing journey. While one might think they need revamp their social media content another could think they are doing perfectly fine for the same exact reason- how and what they measure.  Continue reading “How To Set Marketing Goals With New Clients”

4 Things That Could Go Wrong With Marketing Measurement

Organizations are still measuring their success in marketing wrong. The roller coaster ride of data-driven marketing is just that- rocky, with unexpected twists and turns, big buildups that lead to large drops and when it is done incorrectly it can come to an abrupt stop.

There are plenty of organizations and marketing teams successfully using marketing data to make better business decisions but there are also still people who are using metrics incorrectly. Below are 4 things to avoid when it comes to marketing measurement. Continue reading “4 Things That Could Go Wrong With Marketing Measurement”