holiday advertising

How You Can Track Your Holiday Influencer Campaigns

We hear the term, influencer marketing thrown around a lot! And as the holidays are approaching, it could be the opportune time to work with one of these influencers. But can an influencer bring real profits? And if so how is that measured?

That is what this post is going to show you! Just how easy it is to analyze campaigns with influencers. After all, the ideal time for influences to be posting is RIGHT NOW as your audience is starting to research and take action by making those big holiday purchases. Continue reading “How You Can Track Your Holiday Influencer Campaigns”

Create The Best Performing AdWords Ad For The Holidays

With election season finally coming to an end we figured we would talk about another type of campaign, an AdWords one.

Last week, we helped you decide if you should put your holiday ad budget behind Facebook, CPC ads or Google, PPC ads. So we wanted to follow it up with a post that provides more resources on how to create a PPC ad- if that’s the route you decide to go!

Creating any ad, digital or not, can be frustrating. There are character limits, image restrictions (don’t get me started on how much text you can or can’t have) ad blockers, and the inability to predict (and sometimes understand) results. And when talking about PPC things get even trickier…

They don’t even let you write the word CLICK in your ad!!

Continue reading “Create The Best Performing AdWords Ad For The Holidays”

What Is The Best Online AD Tool For The Holidays?

With Christmas decorations hanging up at most retailers and Neiman Marcus revealing their official Holiday Guide is it safe to say that the holidays are upon us?

And if so, that means that online advertising is about to get a whole lot more expensive. Our budgets aren’t going to feel so big, and decisions need to be for where and when our online ad spend is going. Continue reading “What Is The Best Online AD Tool For The Holidays?”