Have you noticed how social platforms are constantly updating and changing and always improving?
Can you say the same about your own social content…
There might be a correlation between your poor social results and the fact that you are not testing anything! And we want to help you with that. We just created a free e-book giving your 30 tests to run on your Facebook, Instagram, Snapchat and Twitter account and we are challenging you to do on test a day in the month of April.
Working at an agency you may oversee social for a few brands and are constantly driving into them what they need to be doing, not just to attract followers but to turn those followers into paying customers. Have you ever taken a second to see if you’re applying your own rules to your agency’s social accounts?
Here in Atlanta, there isn’t much else anyone is talking about but the Super Bowl happening in just a few short days.
I mean no big deal but we even got Ellen to notice us!
Sadly, I am not the winner of the tickets but I still have good news. You don’t need to spend $5 million dollars on a Super Bowl ad to take advantage of the hundreds of millions of people watching on Sunday.
Really good news since it might be a tad late to participate with an ad but thanks to social and mobile there are still plenty of ways to get your brand in the game.
All three stats below are from a CMO.com article and prove just how accessible the Super Bowl audience is to you. All you have to do is join the conversation!
Yeah, they get a lot of heat but they can handle it. And as brands take the time to focus their marketing efforts on targeted audiences some will find that there is actually a lot to love when it comes to connecting your brand to a millennial buyer.
Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s essential that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.
Hard to believe summer has come to end! Kids are back in school, traffic stinks again and it’s time to pack up those white jeans till next year (or do we).
Although we may have physically (or mentally) taken some vacation over the past few months the truth is it was hard to take a break from the news that kept cycling through the PR world. There was a lot to keep up with! Below are our 3 takeaways from this summer that will set the tone to what we will see coming in 2017. Continue reading “3 Things PR Pros Can Learn From This Summer”