What PR Has Taught Us About Social

We have spent time thinking about how social has changed the way we stay-in-touch, shop, share and as marketers how and why we create. But more specifically how has social shaped PR?

Thinking back to the beginning, PR pros were some of the first people to embrace social media which means they just might understand how to use it and what is coming better than any of us. Continue reading “What PR Has Taught Us About Social”

Why Social Likes Email

When thinking about email and social, as marketers we know just how different they are from one another. Email is a powerful tool used for customer retention and driving transactions while social is used to build community and your brand’s story. These two channels have very different strengths and weaknesses, but like many relationships, that’s what makes them an unstoppable duo.

So, how is it possible that social and email can work together to drive even more business? Continue reading “Why Social Likes Email”