I would argue that just as important as social media, measurement and goal setting are when it comes to marketing so is A/B testing.
With marketing, it is so easy to make assumptions about your audience. Whether you are creating a landing page, content, an ad on Facebook or an email, we all think we know our own audience. We go full force into a campaign and then are shocked when we don’t get the response we expected.
So what happened? Continue reading “A/B Testing- A Marketer’s Secret Weapon”