When I think of SEO, I think about that room that looks so nice, tidy and clean until you open up the closed closet door or look under the bed and everything comes pouring out and you find yourself in a big mess. That is exactly how figuring out search can feel!
You are stuck with a choice. Living in denial that everything is working how it is supposed to, that Google has it all figured out and blame them when business is slow and slam the door closed. Or you can get down to the root of what is going on behind that closed door, where that mess came from, learn how to manage it, maybe even find out what needs to be fixed and make some good change that will impact long-term results. Continue reading “It’s Time To Diversify Your Local Search Strategy”
For most people, their mobile phone is their lifeline. Some of you may be reading this from a mobile device, many will check your mobile phone at least once while reading this post and a few may even a share this via their mobile phone to a social media account or attach it to an email. But somehow mobile seems to have slipped through marketers reach in the past year.
Marketers have yet to take advantage of all mobile has to offer- therefore they aren’t putting mobile first. From its technology, to the data it collects, to the access it gives you to customers- mobile is the marketer’s Achilles heel.
If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heartbeat- people have their mobile devices on them at all times and marketers have become obsessed.