marketers – Converge

5 Ways Marketers Need To Prepare For The 2017 Holiday Season

School supplies barely clear the holiday section before inflatable snowmen, walls of lights and gift guides fill our favorite retailers, news feeds and email inboxes.

And if you’re a marketer, especially in the e-commerce arena then you are starting to feel the heat. As you are finalizing your brand’s marketing strategy and campaigns for the holiday season you need make sure you have covered the five tips listed below. Continue reading “5 Ways Marketers Need To Prepare For The 2017 Holiday Season”

How Marketers Can Help CMOs Overcome These 3 Common Worries

With tight budgets, seemingly endless lists of goals and not to mention the mountain of expectations, CMOs are looking to balance the art of creativity and data-driven marketing. And you, as marketers, can help.

With the rise of measurement marketing technologies, the increased use of digital marketing and the availability of data, it is (or should be) easier than ever to track results and help deliver on those expectations.

(Psst- don’t have time to read the whole post? Download our quick reference guide here or get the entire guide emailed to you here.)

Continue reading “How Marketers Can Help CMOs Overcome These 3 Common Worries”

4 Things That Could Go Wrong With Marketing Measurement

Organizations are still measuring their success in marketing wrong. The roller coaster ride of data-driven marketing is just that- rocky, with unexpected twists and turns, big buildups that lead to large drops and when it is done incorrectly it can come to an abrupt stop.

There are plenty of organizations and marketing teams successfully using marketing data to make better business decisions but there are also still people who are using metrics incorrectly. Below are 4 things to avoid when it comes to marketing measurement. Continue reading “4 Things That Could Go Wrong With Marketing Measurement”