How To identify Influencers With Converge

As brands are learning more and more about their audience, they are learning that their consumers may not trust them, which makes getting information and marketing out about their products and services tricky!

If your audience doesn’t trust your message how are you going to convince them to make a purchase?

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This is when you have to go outside the boardroom and the brand and find people who your consumer relates to, that’s when influencers come into the picture, and this is why they have become so popular. Continue reading “How To identify Influencers With Converge”

What Does Data Have To Do With PR?

PR is more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. And thanks to powerful marketing intelligence tools you have the ability to analyze large sets of data that actually make it easier to do just that.

Yet many PR professionals are hesitant about embracing data as a part of their toolkit. “Data can’t drive headlines,” or “Data kills creativity,” can often be heard from PR pros. Continue reading “What Does Data Have To Do With PR?”

The 5 Benefits Of Automating Your Agency’s Reporting

If you have grown to love data then there is nothing like being able to visualize how great a campaign is performing for a client because of all the marketing data that is now available. But there is no way you can learn to love the collection, organization, and then the creation of charts and reports that come with it. The reporting grind is draining your entire team. Continue reading “The 5 Benefits Of Automating Your Agency’s Reporting”

Creating An Analytics Culture: The Benefits

This is part 2 of our 2 part blog series, Creating An Analytics Culture. In part 1 (you can read it here) we identified the real problem with creating an analytics culture within your marketing teamexcellent you don’t have the right marketing technology in place.

In your organization, how long does it typically take an analyst to answer a data-centric question? Three days? A week? More than tough? If you are using a method that does not allow you to receive timely, flexible and accurate analytics, then it may be normal for it to take that long or longer. However, this is not helping your team or helping to drive an analytics culture within your team. 

Continue reading “Creating An Analytics Culture: The Benefits”

Creating An Analytics Culture: The Problem

As we have seen marketing evolve, we have also watched it become very complex. The combination and addition of channels, platforms, and new technologies have created a deluge of data that actually makes it harder for someone to get a clear picture of their marketing performance. Continue reading “Creating An Analytics Culture: The Problem”