We have watched social media marketing evolve! It used to be a job passed off to interns, and now it has become the backbone of nearly everything we do in marketing. So why is it that social still lives in its own world? How can we let something so important, something that touches nearly everything else we are doing, work on its own?
The answer is we can’t.
To have an effective and impactful marketing strategy, social can no longer be cut off from everything else we are doing within the organization. When social is in the silos you aren’t able to maximize your marketing efforts and create an engaging experience for customers. It’s when social is the thread running through everything you are doing you will see your best results. Continue reading “4 Things You Need To Do To Take Social Out Of The Silos”