5 Things Every Marketer Should Do Every Day

We thought this would be the perfect time to refresh your memory, as well as ours, on what we should be doing every day as marketers.

We promise these fives things are  MUST DO’s and could bring you the results you are looking for!

Continue reading “5 Things Every Marketer Should Do Every Day”

What You Might Have Missed During Holiday Planning

For some people, it might feel a little late to be talking about holiday planning and for others too soon. 

giphy.com

But when it comes to goal tracking, marketing measurement, and analytics you can never be too late.

Which leads us to wonder if those are the things that might have been overlooked while putting together those digital holiday campaigns. The good news is you can start doing all these today and because of that fact alone, in our eyes at least, your holiday campaign will be a success! Continue reading “What You Might Have Missed During Holiday Planning”

4 Mistakes To Avoid When Using Data-Driven Marketing

Have you ever spent a lot of time analyzing your marketing data- only to realize you were doing it wrong? Or is not knowing what to analyze keeping you from looking at data in the first place?

Using data to steer marketing decisions, strategies and goals is not easy. 91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions. Yet, 39% say their own company’s data is collected too infrequently or not real-time enough. See, we all know we need to be doing but we aren’t always doing it right. Continue reading “4 Mistakes To Avoid When Using Data-Driven Marketing”