Building A Data-Driven Culture

Maybe, one of the most important evolutions in marketing is the ability to understand what data you have, how to organize it and, ultimately, how to use it to your advantage.

The practice of gathering and generating insights from data to inform your marketing strategy has become commonplace for some marketers. However, for many organizations, there is still room for improvement in turning intelligence into actionable insights and committing to using data-driven decision making. Continue reading “Building A Data-Driven Culture”

What Does Data Have To Do With PR?

PR is more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. And thanks to powerful marketing intelligence tools you have the ability to analyze large sets of data that actually make it easier to do just that.

Yet many PR professionals are hesitant about embracing data as a part of their toolkit. “Data can’t drive headlines,” or “Data kills creativity,” can often be heard from PR pros. Continue reading “What Does Data Have To Do With PR?”