Tag: marketing roles

Does Your Marketing Team Need A Data Analyst?

Many brands and agencies use the term data-driven to describe their marketing efforts but how do you know if you’re using data to its full potential?

We believe many marketers realize how important data is in connecting the dots between your marketing efforts and business goals but that can still be really hard to do. Having all the data doesn’t do much if you don’t really know what to do with it.

So what should you do? This is when we introduce you to the Data Analyst. Continue reading “Does Your Marketing Team Need A Data Analyst?”

The Importance Of A Top-Notch Social Media Manager

Social’s ability to change, adapt and fit the needs of their users, brands, and marketers mean it is not going anywhere anytime soon.

At the same time, the constant rollout out of feature updates to keep users, brands and marketers interested in using their products can make anyone’s head spin.

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Hardly a day goes by without one platform or another announcing something new, and marketers then have to figure out if and when this is something they want to use. And that’s just what it takes to stay up-to-date, this doesn’t begin to cover what is required to manage an account as a social media manager day-to-day.  Continue reading “The Importance Of A Top-Notch Social Media Manager”