marketing strategy

Why Is Everyone Talking About Facebook Groups?

We have seen Facebook put an emphasis on Groups this past year and we have seen people navigating and preferring a more private, or 1:1 form of social media. So maybe it’s time for your brand to tap into the power of Groups?

Facebook Groups aren’t just for College Alumni or Neighborhoods; they can be used to boost engagement, interaction and create something extraordinary for your product users.

Below we dig into how a Facebook Group can be used to create community, provide insight and maybe even defeat the dreaded Facebook algorithm we are so tired of fighting. Continue reading “Why Is Everyone Talking About Facebook Groups?”

WOM Is The Heart Of Marketing

Word of mouth marketing (WOM/WOMM) has been around since forever. Every truly great marketing platform, campaign, and idea have been centered on this idea of getting your customers to talk about you. Think of reviews, advertising, PR and nowadays social media-is there really any difference between them when it comes down to it?

The promise of marketing and PR campaigns, no matter what platform, is to get people talking, and hopefully spreading something good about your brand. WOM marketing might be a little different these days, sometimes it’s typed rather than spoken but non-the-less it can have the same effect.

So what can marketers and PR pros take from WOM marketing and apply to these newer platforms? Continue reading “WOM Is The Heart Of Marketing”