We have seen Facebook put an emphasis on Groups this past year and we have seen people navigating and preferring a more private, or 1:1 form of social media. So maybe it’s time for your brand to tap into the power of Groups?
Facebook Groups aren’t just for College Alumni or Neighborhoods; they can be used to boost engagement, interaction and create something extraordinary for your product users.
Below we dig into how a Facebook Group can be used to create community, provide insight and maybe even defeat the dreaded Facebook algorithm we are so tired of fighting. Continue reading “Why Is Everyone Talking About Facebook Groups?”
Word of mouth marketing (WOM/WOMM) has been around since forever. Every truly great marketing platform, campaign, and idea have been centered on this idea of getting your customers to talk about you. Think of reviews, advertising, PR and nowadays social media-is there really any difference between them when it comes down to it?
The promise of marketing and PR campaigns, no matter what platform, is to get people talking, and hopefully spreading something good about your brand. WOM marketing might be a little different these days, sometimes it’s typed rather than spoken but non-the-less it can have the same effect.
So what can marketers and PR pros take from WOM marketing and apply to these newer platforms? Continue reading “WOM Is The Heart Of Marketing”
Behind some of the biggest digital success stories of 2016 you won’t find a major brand or an agency with a fancy award but instead a funny, relatable, smart and strategic influencer. A regular person who can be a trusted source to a niche audience. An audience you are dying to tap into and win the hearts of.
In fact, 51 percent of marketers believe they get better customers from influencer marketing. That’s because they know relationships begin with trust, and an influencer can provide that level of authenticity and trustworthiness that traditional and digital ads can not. Continue reading “How To Influence The Influencer”