How To Escape Your Agency’s Reporting Nightmare

Is there anything your agency dreads more than reporting? Are you trying to add something valuable but the only thing you and your team seem to be doing is pulling out your hair?

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Or do you know you want to tell a story with data, but you just aren’t sure how to? And most importantly how to make this as painless as possible? Continue reading “How To Escape Your Agency’s Reporting Nightmare”

How You Can Track Your Holiday Influencer Campaigns

We hear the term, influencer marketing thrown around a lot! And as the holidays are approaching, it could be the opportune time to work with one of these influencers. But can an influencer bring real profits? And if so how is that measured?

That is what this post is going to show you! Just how easy it is to analyze campaigns with influencers. After all, the ideal time for influences to be posting is RIGHT NOW as your audience is starting to research and take action by making those big holiday purchases. Continue reading “How You Can Track Your Holiday Influencer Campaigns”

How To Tame Your Marketing Data

The words data and marketing practically go together like peanut butter and jelly. Data is central to the marketing world and in many ways, has altered it. From how brands choose leadership, marketing channels, campaigns, technology and close sales-data influences just about everything.

However, data is still a challenge for marketers. Now with so much information available it can almost be paralyzing, making you feel like you don’t know where to start, let alone what to do with it. According to published research from the DMA, only one-third of marketers felt they had a good grasp of dealing with data.

Continue reading “How To Tame Your Marketing Data”

How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals

With content marketing at an all-time high everyone is asking the same loaded question “how do I stand out from the crowd?

Influencer marketing is one solution.

An influencer is someone who is active on social media and blogs. Someone who has the trust of a small, niche group of consumers they call a community. They can amplify your content, extend your reach and as Jay Baer puts it, an influencer is someone who drives action not just awareness. Continue reading “How To Turn Your Influencer Marketing Campaign Into #RelationshipGoals”

3 Questions You Need To Ask When Measuring Social Data

Before you start setting goals and plugging data into an excel sheet you first need to understand how and what to measure when it comes to social media and that can be confusing.

Nearly every social platform has an analytics tool, and almost every social platform seems to give you something different to measure. However, if you can look past the terminology, settle for the information you do get and stop wishing for more, you will discover that most channels can not only be measured but also compared. Continue reading “3 Questions You Need To Ask When Measuring Social Data”