Tag: measurement

3 Data Barriers Every PR Pro Has To Address

Data is a word that won’t be going away anytime soon. In fact, it’s more than a nice to have when it comes to marketing and PR. It’s a tool most clients expect you to use and many can’t imagine succeeding without but what about you, as a PR pro, how do you feel about data?

Do you understand how to use it?

Why you need to use it?

How it can help you succeed?

It can be a tad overwhelming when you first use data. And when we become overwhelmed by things we often put up barriers that keep us from using the product to its full potential, which can be a huge setback. Just like marketers, PR professionals are expected to use data when it comes to decision making, evaluating results and communicating success. It’s not a tool you can really fake it with or put off using. Now’s the time to roll up your sleeve, break down those barriers and dig into data!

Below are three ways you might be holding yourself back from using data! Continue reading “3 Data Barriers Every PR Pro Has To Address”

How To Use Snapchat And Instagram Stories To Engage Your Audience

As a business, you have probably spent a lot of time, money and resources building an app you hope people want to use. But what if instead of trying to create something new, to change people’s habits, begging them to explore your products and brand over here– why don’t you go to where your audience already hangs out?

Instagram and Snapchat are two apps we think you can experiment with. Why? 

It makes sense to invest in these social media platforms, especially if your audience is already on Instagram and Snapchat and if you are B2C- then there is no reason you wouldn’t be on here. So what has been holding you back from exploring these platforms before? Was it time? Talent? An understanding of what this can do for your overall business? Continue reading “How To Use Snapchat And Instagram Stories To Engage Your Audience”

How To Tame Your Marketing Data

The words data and marketing practically go together like peanut butter and jelly. Data is central to the marketing world and in many ways, has altered it. From how brands choose leadership, marketing channels, campaigns, technology and close sales-data influences just about everything.

However, data is still a challenge for marketers. Now with so much information available it can almost be paralyzing, making you feel like you don’t know where to start, let alone what to do with it. According to published research from the DMA, only one-third of marketers felt they had a good grasp of dealing with data.

Continue reading “How To Tame Your Marketing Data”

Hello It’s Me- How To Get On The Other Side Of Their Inbox

80% of marketers agree that email marketing is core to their business. So obviously there is no way that email is dead but it is changing. From ad blocks on social, to mobile devices becoming our “first screen”, to the take over of content marketing- so many things are shaping the reason and way we create and send an email.

Overall 2016 has been a good year for email. Email has gotten a lot of good press from announcements of its revival, the stamp of approval from millennials, and the ability to integrate email into so many other tools. Email is almost kinda cool again but are marketers ready to give it the attention it needs? Continue reading “Hello It’s Me- How To Get On The Other Side Of Their Inbox”