In an effort to help marketers understand why brands need to make social a part of everything they are doing (rather than keeping it isolated) I wanted to deep dive into the information your social data can reveal about your content marketing strategy.
Many brands actually use the Converge Marketing Dashboard for their content marketing strategy. Even though they might be pulling data from Facebook, Twitter, Instagram, and Pinterest they are finding that by diving into their social data they are able to make better decisions about the direction of their content strategy. Social makes it easy to run tests, learn about your audience and understand what is and is not working for the content you are producing.
Below is how you can use social data to answer 5 important content questions… Continue reading “Can Social Data Impact Your Content Marketing Decisions?”