Facebook has changed a lot since it first surfaced over a decade ago. It has become a place for local and world news updates rather than just friend and family member life updates, according to Buzzsumo, it is a key ingredient in content going viral and it has changed the way we communicate through Messenger and status updates. That doesn’t even begin to touch what Facebook has changed in the marketing realm and the crazy thing is, it’s still evolving. Continue reading “3 Major Rollouts On Facebook Every Marketer Should Know”
Tag: mobile ads
How Marketers Are Holding Mobile Back
If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heartbeat- people have their mobile devices on them at all times and marketers have become obsessed.
4 Ways To Make Your Social Ads More Clickable
It was once believed that consumers won’t want to shop on social, it is too intrusive! But now that 65% of adults use social media in North America alone, it’s easy for brands to ignore that thought, dig into their marketing budgets and plan to spend nearly $35 billion on social ADs by 2017.
Continue reading “4 Ways To Make Your Social Ads More Clickable”
Are You Ready For These 4 Changes in Mobile?
It’s easy to see why mobile is a uuuuge priority for the marketing world in 2016.
According to McKinsey, more than half of US consumers aged 13-64 are using smartphones and marketers are taking note. With the accessibility cell phones provide, people are spending the majority of their internet time via their mobile device, and we have been thinking a lot about how consumer engagement will change.
Here are four changes you can expect to see happening in mobile, are you ready to make these a part of your mobile strategy? Continue reading “Are You Ready For These 4 Changes in Mobile?”