Facebook has changed a lot since it first surfaced over a decade ago. It has become a place for local and world news updates rather than just friend and family member life updates, according to Buzzsumo, it is a key ingredient in content going viral and it has changed the way we communicate through Messenger and status updates. That doesn’t even begin to touch what Facebook has changed in the marketing realm and the crazy thing is, it’s still evolving. Continue reading “3 Major Rollouts On Facebook Every Marketer Should Know”
If you read any content predicting marketing trends in 2016 you saw mobile everywhere and if you think about it, mobile is literally everywhere (be honest- you keep better track of your phone than your kids most days). Whether you consider it your 3rd arm or your heartbeat- people have their mobile devices on them at all times and marketers have become obsessed.
It was once believed that consumers won’t want to shop on social, it is too intrusive! But now that 65% of adults use social media in North America alone, it’s easy for brands to ignore that thought, dig into their marketing budgets and plan to spend nearly $35 billion on social ADs by 2017.